THE CARBON EMISSIONS GENERATED BY UK ADVERTISING ADVERTISED EMISSIONS The

aligned goals and targets for their reduction, to ensure credibility These are a focus for regulatory pressure in the UK, in • Champion and encourage the embedding of order for the country to achieve its ambitious target Advertised Emissions across the advertising of a 78% reduction in emissions by 2035, and globally ecosystem with the support of industry bodies given the focus from the IPCC and U. [...] • For willing members of the ecosystem to continue Advertised Emissions can provide the framework and to co-create a tool that all relevant organisations metric to have the challenging, but life-affirming in the ecosystem can use to measure and reduce conversations about how the industry can thrive in their Advertised Emissions. [...] Updating the numbers: Advertised Emissions since 2019 Advertised Emissions | The Temperature Check 2022 17 3What does the advertising industry need to do? Figure 10 © Purpose Disruptors Limited 2022 18 What action needs to happen in 2023 to bridge the gap? Given the industry’s inaction on Advertised Emissions, For the industry to get back on track it needs to we see in figure 10, that the ‘What’s. [...] Giving evidence24 advertising and the entertainment industry in alongside the House of Lords report, Dr Viktoria creating “novel narratives to help to break away from Spaiser and Prof Cristina Leston-Bandeira of the the established meanings, values and discourses and University of Leeds quoted the influential report: the status quo”. [...] In order to to be determines the choice we be truly committed to the latter you have to have accepted the responsibility of the former.