A more intersectional understanding of the realities of the university lead to a better appreciation of the city itself – and a better tourist experience. [...] 20 Pearson, who is based in the United States and covers travel globally, says: “The beauty of a travel journalist is the ability to capture a place with fresh eyes, yet in a respectful way with awareness of the situation you are writing about.” 3. [...] (When it comes to influencers, however, it is common practice to agree on deliverables, and sometimes key messages of the brand, prior to accepting a trip.) Throw in the fact that many travel companies are also current or potential advertisers, and there is little motivation to deviate from a positive story. [...] To point out the consequences of travel, but also offer alternatives to the champagne/oysters/butler model of luxury that has taken root over the past couple of decades.26 Reframe sustainable options as the height of luxury, because when that catches on among top-tier brands, it will trickle down to the mass market. [...] The result is “high gratification in ways that matter for enjoyment and low-fi in ways that matter for the environment,” according to a review of both islands by the Financial Times.27 “The role of the travel journalist is not to hit the public with a stick but to offer them a chocolate cake,” said Haslam.
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