Disinformation and the Role of Social Media In�uencers in Times

⁵ European Commission, Communication from the Commission to the European Parliament, the Council, the European Economic and Social Committee and the Committee of the Regions. [...] This re‐ material.14 Adjacent developments, such as quires a multidisciplinary approach involving the business model of social media plat‐ experts in policymaking and law, those forms, the decline of established media, and knowledgeable about the infrastructure and insufficient media and information literacy, governance of social media platforms, and, exacerbate the problem. [...] Recommendations to Influencers ▶ Awareness and Responsibility • Social media influencers and content creators have a responsibility to be aware of the impact of their actions and not to spread disinformation. [...] Recommendations to Social Media Platforms ▶ More Staff and Training for Staff • Social media platforms should provide extensive training for the relevant em‐ ployees and subcontractors in collaboration on disinformation, its impact, and the importance of freedom of expression. [...] This ensures diences, the reach of “traditional” media and that citizens have access to a broad range of advertising revenues have shifted signifi‐ viewpoints and reduces the influence of spe‐ cantly to search engines and social media cific interest groups or to advertisers.