Communications is also uniquely bred throughout the machinery of government – occupying institutional positions within both the professional public service and at the elected level in the form of Ministerial staff. [...] Traditional purposes for government communication – such as the broadcast of key government initiatives and the promotion of government programs and benefits – are being challenged and broken down by technology, cultural shifts, the dissemination of disinformation and an accelerating withdrawal of deference to norms and trust in institutions. [...] It will have three core objectives: • To provide participants with a broad-based grounding in the theory and practice of government communications – working primarily (but not exclusively) with ideas and policies as compared to products and services. [...] Other elements and requirements include: • Class Readings – a handful of readings are provided, or will be provided, in order to supplement and embellish key themes and course concepts. [...] The first will be focused on a ‘SWOT’ analysis and the second will be require the completion of a Message Bible.
Authors
- Pages
- 8
- Published in
- Canada
