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The AIIA is pleased to have the opportunity to respond to a call for submissions to inform the NSW Government’s State Digital Strategy following on from the industry roundtable that AIIA members from technology companies and SMEs (Small to Medium Enterprise) in January 2024. [...] It is essential to create confidence for the vibrant technology industry to keep investing in research and new tools to increase the productivity of the State. [...] Other considerations The new strategy should be focused on achieving benefits for NSW residents, businesses as well as the productivity of public servants to serve the long-term national interest and articulating this motivation must be the driving force behind the Strategy. [...] Whilst we recognise the keenness to compare and learn from countries such as South Korea, Denmark and the UK, our view is that the average NSW person compares their interactions with the Government with banks, telecommunications, and other service providers. [...] Since 1978, the AIIA has pursued activities to stimulate and grow the digital ecosystem, to create a favourable business environment for our members and to contribute to Australia’s economic prosperity.