Except where expressly reserved Published by: of the text or contributions contained in to authors or contributors in this publication, this publication and are not liable for any the copyright is reserved to The Australian consequences of any use made of the Industry Group and aside from permitted products, or reliance on the information use under the Copyright laws of Australia, referred herein. [...] » the manufacturing cost of the product It is important that exporters pay attention to » the demand for the product in the target market detail, particularly with documentation and » your competitors’ pricing product commitments. [...] Australia and the home countries of your major competitors This is one of the most expensive and » size of market (population and spending power) time‑consuming steps due to the level of detail » political and economic stability of market research data needed. [...] Depending on the market and the nature of the product, a low‑cost electronic search of business It is important that the objective of the research databases should yield basic data to complement is well‑defined and designed to address the key previous knowledge of the target market. [...] » thorough preparation » defined strategy The value of an appreciation of the cultural » something innovative and unique (i.e., a ‘hot product’) differences in the way business is conducted » construction of good communication tools in various countries cannot be overstated » selection of proven business matching mechanisms in contributing to the success of a business » access to comprehensive bri.
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