Unlocking the potential of social commerce for fostering the growth of women entrepreneurs requires a profound comprehension of the factors influencing women’s embrace of digital platforms, their utilisation and perception of these platforms, and the subsequent transformations in their businesses. [...] In this aims to explore the experiences of women study, the researchers sought to explain and entrepreneurs in accessing and using subjectively interpret the socially constructed social commerce for market linkage and its personal stories and experiences of women role in enhancing the financial and social entrepreneurs through the individual independence of women entrepreneurs. [...] diversity of the sample not only to avoid bias in the data collection but also to ensure a broad • Examining the impact of social commerce and deep understanding of the phenomenon on women’s empowerment and the future and thereby provide more valid results. [...] social commerce has empowered The content of the questionnaire focused women entrepreneurs socially on socio-economic profiling, business and economically and what are profiles, the contribution of social media to the business, and the outcomes attained. [...] Background research was also done on the The study adopted a qualitative method within interviewees by studying their Instagram the interpretative paradigm to gain a deeper profiles and their companies’ websites before understanding of women entrepreneurs’ the interviews to ask questions relevant to perspectives on the use of social media for their specific business context.
- Pages
- 27
- Published in
- India
