Survival Strategies in a Turbulent Business Environment: The Case of Sole Proprietorship Company (SPC) in the Northwest and Southwest (NWSW) regions of Cameroon

Entrepreneurs in the two Anglophone regions of Cameroon have been operating within a turbulent business environment brought about by what is today known as the Anglophone Crises since late 2016. Their business environment is hitherto characterized by uncertainty and inability to predict the future, thus requiring the development of survival strategies. According to the ministry of small and medium-size enterprises, sole proprietorship businesses are defined as those with a capital of less than 2 million FCFA and with less than 10 (ten) employees. These economic actors whose activities are menaced of shutting down on daily basis are a call for concern. That’s why; this research aims to find out the strategies applied by those sole proprietorship companies to survive in a turbulent business environment like the one of the NWSW regions in Cameroon nowadays. This is done by first examining the characteristics of Sole Proprietorship Companies in the NWSW regions in Cameroon. Then, by identifying the survival strategies adopted by those sole proprietorship companies to resist in that turbulent business environment they operate in, before investigating the challenges hindering the effective implementation of the survival strategies adopted by sole proprietorship companies in that their turbulent business environment.