Shared Goals - The power of football clubs to connect diverse communities

This would celebrate the contribution of England’s Black players to the sport and support clubs to recognise the stories of their own players and fans over the years. [...] There is similarly strong support for clubs to hold events that are open to the community and encourage people from different backgrounds to meet and mix, among 79% of respondents in the national survey and 73% in the ethnic minority survey. [...] In return, a trip then took the Bantams to Lincoln for a tour of Sincil Bank and to see the Red Arrows.43 The programme was successful in sparking new, long-lasting friendships across cultural divides, and a short film of the project helped platform these experiences of positive ‘bridging’ contact to the wider fanbases of both clubs.44 British Future / Shared Goals: The power of football clubs to. [...] Some spoke proudly of their love of the atmosphere and energy in lively areas of the terraces, venturing to pubs before the game and joining in with chants and jokes throughout the ninety minutes. [...] The research sought to compare and understand the similarities and differences between the two areas, the clubs and their fans, to offer lessons for other clubs in similar settings.