Audio is a huge part of American life. While AM/FM radio dominates the audio landscape with mass reach and significant time spent, podcasts are a fast-growing platform representing an engaging environment for brands.
Cumulus Media’s 2024 Audioscape report examines the latest podcast consumer trends from Edison Research’s Q4 2023 “Share of Ear” study and from Nielsen Scarborough’s Fall 2023 Podcast Buying Power report.
Authors
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- United States of America
