Since its release earlier this year, OpenAI has continued to evolve its new Sora technology and introduce it to many potential users. That includes a range of big movie studies, where OpenAI debuted Sora to Paramount, Warner Brothers Discovery, and Universal--despite the dust still settling from last year's writer and actor strikes. For the film and entertainment audiences, OpenAI has touted Sora's ability to translate text-prompt data into a minute or less of high-quality video. Before these previews, Sora's availability was limited to "red team" testers, who were searching for misinformation and bias, as well as critical errors and risks. In late March, Sam Altman, one of OpenAI's founders, took Sora "on the road" to woo Hollywood into adopting its latest advances--or at least the leaders bold enough to do business with him given writers' concerns about the technology taking their jobs.
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- Google, Meta, and Microsoft are general, unrestricted donors to the Brookings Institution. The findings, interpretations, and conclusions posted in this piece are solely those of the author and are not influenced by any donation.
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