BUSINESSES PUSHING POLITICS POLL August 2023 CLIENT POLL DATES

CODE COMPLIANCE: This poll was conducted in accordance with the Research Association New Zealand Code of Practice and the International Chamber of Commerce/European Society for Opinion and Market Research Code on Market and Social Research. [...] Page 1 of 5 Curia Market Research, PO Box 12270, Thorndon, Wellington Ph: 04 894 3150 Fax: 04 894 3151 E-mail: curia@curia.co.nz Do you prefer to shop at a business that stays neutral on controversial political and cultural issues such as gender identity, sexuality and environmentalism, or to shop at a business that takes public stands on these issues. [...] Count Col % Prefer business neutral Prefer shop that stays neutral 326 33% on controversial issues or Prefer shop that takes a stand 195 20% that takes public stands No preference either way 451 45% Unsure 20 2% Total 991 100% 33% of respondents wants businesses to stay neutral on controversial issues, 20% want them to take a stand and 45% have no preference either way. [...] Gender Female Male Col % Col % Prefer business neutral Prefer shop that stays neutral 28% 39% on controversial issues or Prefer shop that takes a stand 20% 19% that takes public stands No preference either way 50% 40% Unsure 2% 2% Age 18 - 40 41 - 60 61+ Col % Col % Col % Prefer business neutral Prefer shop that stays neutral 28% 35% 37% on controversial issues or Prefer shop that takes a stand 25. [...] Gender Female Male Col % Col % Boycott probability if Very likely 18% 21% business took a public Somewhat likely 53% 43% stand on a controversial Not likely 19% 26% issue that you disagreed Not at all likely 8% 8% with Unsure 3% 2% Age 18 - 40 41 - 60 61+ Col % Col % Col % Boycott probability if Very likely 16% 20% 22% business took a public Somewhat likely 59% 44% 41% stand on a controversial Not.