cover image: How to Change Behavior : A Menu of Practical Options

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How to Change Behavior : A Menu of Practical Options

14 Apr 2020

The success of World Bank projects depends in part on how people and institutions behave. Understanding what motivates particular behaviors, which behaviors are most conducive to project success, and how behaviors can be influenced is often crucial for achieving effective and sustainable development outcomes.Behavioral science provides development professionals with tools to better understand behavior. It provides insights and design principles that can be incorporated into existing programs, often at low cost, to increase program reach, effectiveness, and sustainability (Datta and Mullainathan 2014). This can include sending text reminders, changing defaults, simplifying messaging, and using social networks.bThe paper was part of an IEG Learning Engagement with eMBeD as the operational cosponsor. The aim of the Learning Engagement was to build on evidence from IEG, the Poverty & Equity Global Practice (POV), Development Economics (DEC), other parts of the World Bank, and external sources to present a menu of practical options that World Bank Task Teams can use to change key behaviors of stakeholders in projects in the education, health, and social protection sectors.
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Disclosure Status
Disclosed
Doc Name
How to Change Behavior : A Menu of Practical Options
Document Date
2019-09-26
Published in
United States of America
Total Volume(s)
1
Unit Owning
IEG Human Dev & Corporate Prog (IEGHC)
Version Type
Final
Volume No
1

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