It’s possible this is simply natural variance in the One of the most important initial steps sample: it was not feasible to match the in understanding corporate activism is to shareholding sample and the employees track the extent to which the three groups sample by company. [...] The align with their stakeholders majority of employees and shareholders particularly well sampled report that the views and actions of the companies they are associated with The next element to be considered is never, or infrequently, align with their own whether the companies’ advocacy and view. [...] the evolving understanding of the role of business is to ask the question Of course, it is worth noting that taking of whose views matter most when a a controversial position, even if it is a business decides to engage in activism. [...] When it comes to corporate activism on The phrasing of the question was designed social causes, the responses are more to reflect the views of the respondents mixed. [...] However, The interesting question is the extent to it is worth noting the smaller sample size which this generational difference has for the Silent Generation as they now more to do with a greater alignment make up a much smaller proportion of the of younger generations with the goals overall population.
- Pages
- 56
- Published in
- Australia
Table of Contents
- Simon Cowan and Emilie Dye 3
- Contents 4
- Introduction 5
- Awareness Alignment 6
- Neither shareholders nor employees closely follow the activism of their companies 7
- Generational breakdown 9
- The actions of companies do not align with their stakeholders particularly well 10
- Generational breakdown 11
- Behavioural change 12
- Partisan political activism drives away employees and shareholders 12
- Nearly 1 in 10 have left a job or sold shares because of corporate activism 15
- Generational breakdown 17
- Hiring Decisions 19
- Corporate activism scares away more customers than it attracts 20
- Generational Breakdown 21
- The role of business 23
- When it comes to corporate activism whose views really matter 24
- Why then do businesses advocate for causes 26
- Why across generations 27
- Does corporate activism help or harm the cause 28
- Generational Breakdown 31
- Analysis and conclusion 32
- Appendix A Complete survey results 34
- 1. Company involvement in activism 34
- Questions 34
- Analysis 34
- 2. Awareness 35
- Analysis 35
- 3. Alignment 37
- Questions 37
- Analysis 37
- 4. Past behaviour change 39
- Question 39
- Analysis 39
- 5. Reported behaviour change 41
- Question 41
- Analysis 41
- 6. Whose views matter 43
- Question 43
- Analysis 43
- 7. Why businesses advocate 45
- Questions 45
- Analysis 45
- 8. Help or harm 47
- Question 47
- Analysis 47
- 9. Purchasing Decisions 48
- Questions 48
- Analysis 48
- 10. Role of Business 50
- Question 50
- Analysis 50
- 11. Hiring decisions 51
- Question 51
- Analysis 51
- 12. Shareholder influence 52
- Question 52
- Analysis 52
- Appendix B Survey Methodology 53
- Sample breakdown 54
