cover image: Energy Conservation "Nudges" and Environmentalist Ideology: Evidence from a Randomized Residential Electricity Field Experiment

20.500.12592/k9r284

Energy Conservation "Nudges" and Environmentalist Ideology: Evidence from a Randomized Residential Electricity Field Experiment

22 Apr 2010

“Nudges” are being widely promoted to encourage energy conservation. We show that the popular electricity conservation “nudge” of providing feedback to households on own and peers’ home electricity usage in a home electricity report is two to four times more effective with political liberals than with conservatives. Political conservatives are more likely than liberals to opt out of receiving the home electricity report and to report disliking the report. Our results suggest that energy conservation nudges need to be targeted to be most effective.
energy environment and energy economics environmental and resource economics

Authors

Dora L. Costa, Matthew E. Kahn

Acknowledgements & Disclosure
We thank Maximilian Auffhammer, the participants at the 2010 POWER Conference, and seminar participants at Princeton and the University of Illinois for comments. We thank the UCLA Ziman Real Estate Center for funding. We thank the editors and five reviewers for their comments. The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research.
DOI
http://dx.doi.org/10.3386/w15939
Published in
United States of America

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