This one-page consumer education materials evaluation form has been developed as a checklist for developers and users of business-sponsored educational materials. Criteria listed include issues such as target audience, design, and usability as well as objectivity and how the business sponsor is identified. The form is intended to prevent indiscriminate use of business-sponsored materials that are biased or that exist primarily to endorse a company or product. (YLB)
- Authorizing Institution
- Eastern Michigan Univ., Ypsilanti. National Inst. for Consumer Education.
- Peer Reviewed
- F
- Publication Type
- Tests/Questionnaires
- Published in
- United States of America
