22 January 2021
The language and imagery of climate change—which FUTURE has emerged from a scientific discipline and interaction between advocates and the media—gives the impression PROBLEM of a problem far away in space and time, irrelevant to the concerns of day to day life. [...] CLIMATE OUTREACH • Theory of Change 6 1.4 Changing levels of concern – the example of the UK By the end of 2019, the proportion of people expressing concern about climate change in the UK was rising rapidly – probably as result of the increasing visibility of the impacts of climate change, and new climate movements and spokespeople. [...] This sudden fall was a result of a combination of factors, including the global financial crisis, the activities of climate opponents—including the impact of the ‘climategate’ email hack on media narratives—and the failure of the Copenhagen UN climate conference to reach an agreement.9 The climate narratives of the time, which presented the Copenhagen conference as a ‘make or break’ moment, as wel. [...] Increasing climate change impacts around the world: Extreme weather events are ever more frequently experienced and reported around the world and the public are making the link with climate change.13 CLIMATE OUTREACH • Theory of Change 8 2 The core principles of public engagement 2.1 Values-based engagement and social mandate The social science evidence base shows that people do not form their att. [...] CLIMATE OUTREACH • Theory of Change 24 8 Placing people at the heart of addressing climate change Climate Outreach’s approach places people - their values and experiences - at the heart of public engagement on climate change, in order to build the social mandate necessary to transform our societies.