cover image: Assumptions of irrationality can lead to bad behavioural science

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Assumptions of irrationality can lead to bad behavioural science

27 Aug 2024

Studies in psychological and behavioural sciences are often framed around understanding why the subjects of research deviate in irrational ways from a preferred outcome when making decisions. Jens Koed Madsen and Lee de Wit argue that this core assumption requires re-examination if the field is to design effective and contextualised interventions. Psychological and behavioural studies … Continued
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