If that’s the only thing indicated on the price label, then you don’t have to buy two to get the discount, you can buy just one for $2.50. [...] Also, if you go to a grocery store where you don’t usually shop and you’re not sure you’ll go back, you have to think about whether or not you want to get the card for that one order, because they usually offer it to you at checkout. [...] So when they shrink the format, you don’t necessarily realize it, and it also becomes difficult to compare, because you haven’t memorized the size of the box, the numbers aren’t always round and you don’t remember how many grams there were. [...] I know it’s not realistic for you to remember all the formats of all the products you buy, but it may be a good idea to try to remember the formats of the products you buy most often. [...] It’s great to be vigilant, but at a certain point, you can’t… You don’t want to be in hyper-vigilance mode when you do the grocery shopping.
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