How well have UK supermarkets supported families to access and afford

IN RESPONSE TO THIS WIDER CONTEXT, THE FOOD FOUNDATION LAUNCHED THE KIDS FOOD GUARANTEE IN APRIL 2023 ➜ Defra’s Family Food Survey captures UK households' purchases of food from both retail and the out of home The Kids Food Guarantee is a set of actions which we think retailers (and manufacturers) should have (OOH) sectors. [...] ➜ Commit to an ambitious horticulture growth plan for British farmers in each of the devolved nations for an expanded, vibrant, and thriving horticulture sector which can support the production and increased consumption of fruit, vegetables and Read our fruit legumes, and ensure the UK is not and vegetable unsustainably reliant on imports. [...] ➜ A consistent definition of wholegrain ought to be ➜ Ensuring that wholegrain options are priced the agreed, to make sure that intakes of wholegrain same or below comparable white options is key for foods can be more accurately monitored and incentivising and supporting citizens to make healthier tracked, and to ensure that health and nutrition ACROSS THE SECTOR swaps. [...] For families on Morrisons is the most expensive of the major five tight budgets, the sensible economic choice is supermarkets for families looking to buy healthy lunchbox therefore not the healthier lunch box despite the items. [...] ➜ Running targeted in-store and/or online communication campaigns to promote the scheme to low income customers, and those using stores in areas where there are high numbers of families eligible for the scheme and low numbers in receipt of the benefit.