DIGITAL READINESS AND INNOVATION IN MUSEUMS - A Baseline National Survey

As these data were collected prior to the spread of COVID-19, findings shine a light on the status of digital innovation in the field prior to the crisis, but also identify both challenges and opportunities that might exist in building capacity for resiliency as the cultural landscape changes. [...] Digital Readiness and Innovation in Museums: A Baseline National Survey | 3 Introduction An evolution of cultural institutions in the United States is occurring on many fronts, including a deeper awareness of audience needs, grappling with lack of diversity both within organizations and in offerings to the public, how and when institutions respond to changing dynamics, and the state of digital ado. [...] • We asked whether institutions had a framework to support the planning and coordination of digital practices and innovation within the museum. [...] Similarly, 78% of institutions do not set goals and outcomes at the beginning of a project or systematically examine the impact of their work, which undermines the ability to design for audience needs or evaluate success of digital projects. [...] Digital Readiness and Innovation in Museums: A Baseline National Survey | 10 APPENDIX A: METHODOLOGY, BIAS AND SAMPLE Methodology The Knight Foundation, in collaboration with the American Alliance of Museums (AAM), commissioned a survey on the current practices of digital innovation within museums.