ERC - ResPap113 ExecSum Understanding Artificial Intelligence Adoption and Use in Rural Small Medium Enterprises Bowen Morris Dowell

The Centre is funded by the Economic and Social Research Council (ESRC); Department for Business and Trade (DBT); Department for Science, Innovation and Technology (DSIT), Innovate UK, the British Business Bank and the Intellectual Property Office. [...] The views expressed in this report are those of the authors and do not necessarily represent those of the funders. [...] However, of more interest is the difference between rural adopters and non-adopters of AI. [...] Essentially the analysis identifies differences between adopters and non-adopters, and analyses what drives the decision to adopt. [...] In terms of future plans, rural AI adopters indicated higher levels of intentions to export in the future and expressed a greater interest in research and development.