BRIEFING - Talking effectively about the Minimum Income Guarantee - A roadmap to the Minimum Income Guarantee

BRIEFING OCTOBER 2024 Talking effectively about the Minimum Income Guarantee A roadmap to the Minimum Income Guarantee • The importance of our collective • The Scottish Government should work communications framework to gaining to develop framing for the policy, and public and political support for the MIG this should be a priority both in advance was a recurring theme throughout our of, and follo. [...] function as the basis of a narrative • However, polling shows that the framework for the MIG which aims public continue to see fair work to make the concept digestible and as playing the most critical role in desirable to a wider audience. [...] It may be useful and the importance of getting the work for the Scottish Government to test sphere of the MIG correct in order to these values with a wider range of achieve public support. [...] However, commissioned work from IPPR Scotland.1 strongest support was afforded to fair work Healthcare and the NHS, alongside the cost (4.62) which points to the importance of of living, have consistently been seen by getting the work sphere of the MIG correct in the Scottish public as the top issues facing order to achieve the necessary public support. [...] The This has connotations of being the opposite image was seen as too traditional in terms of of being “boxed-in” by poverty – providing what it means to be in work (trade) and failed to the physical freedom of being able to afford highlight diversity of the workforce (white men).