Contexts and gender - Looking back and thinking forwards

(2016), for example, show that and how the way women entrepreneurs are portrayed in media, both through the content and the language of articles, contributes to the overall social construction of women’s entrepreneurship. [...] For the reality show “Shark Tank”, Wheadon and Duval-Couetil (2018) illustrate how the content, the social interactions and the ways of communication between the “sharks” (potential investors) and the entrepreneurs constructs and reinforces gendered stereotypes. [...] These and similar studies emphasize that contexts are gendered not solely through social structures and institutions, but also through words, the ways we talk to each other and the ways we see and look at each other, as well as through the images, prejudgements and stereotypes reflected in certain wordings, narratives and imagery. [...] In Baker and Welter (forthcoming 2020), we review a number of studies that show the creativity of women entrepreneurs in challenging and gender-averse contexts, as illustrated by the papers published in a recent special issue of “Entrepreneurship & Regional Development” (Yousafzai et al., 2019), providing interesting and deep insights into the variety of cultural and political environments for wom. [...] The current and future discussion on gender and contexts has much to contribute to entrepreneurship research as such, both theoretically and methodologically – and I am looking forward to continue that journey in my own work and to see your exciting ideas on “where to next”.