TRADE POLICY 2.0 AND ALGORITHMS: TOWARDS THE "EASIFICATION" OF

The ideas and opinions expressed in this publication are the sole responsibility of the authors and do not necessarily represent the positions of CIRANO or its partners. [...] The standard metric to assess the use of FTAs by companies is called preference utilization rate (calculated as the ratio of exports that made use of FTA preferences over the value of exports that are in principle eligible for such preferences). [...] For instance, in the case of CETA, 57% of Canadian exports to the EU took advantage of the CETA tariff preferences. [...] A first "Trade Policy 2.0" tool launched by the European Commission in 2017 in the context of EU-Canada FTA negotiations (dubbed #CETAcomes2town) geo-localised a 2 DG TRADE is the Directorate-General at the European Commission in charge of the common commercial policy for all EU Member States. [...] All it takes for interested companies is to indicate the name of the Canadian public entity, the estimated value of the contract, and the broad object of the public tender (acquisition of goods, services, or construction work).6 The web interface is straightforward (see the upper part of Figure 7).