Top 3 • Racism (55%) • Racism (48%) • COVID (65%) • Racism (52%) • Racism (48%) • Racism (48%) Important • COVID (52%) • COVID (40%) • Racism (64%) • COVID (48%) • COVID (36%) • COVID (38%) Issues • Economy (35%) • Economy (34%) • Economy (37%) • Economy (31%) • Economy (27%) • Economy (32%) • • Punitive power Top Protest (56%) • Protest (46%) • Punitive power • Biden (35%) • Protest (38%) Message. [...] Men 64% Protest Women 64% Under age 50 54% Over age 50 LGBTQ 54% Elements of the message that work: • Anchor to optimism that is being sparked by the protest • Demonstrate tangible examples of the protest • Do not over-promise voting as a way to “fix racism” • Make voting an extension of protest 27 Messaging Battery Rate each message on a scale of 0 – 10 to describe how convincing it is to you. [...] Men 67% Strength Women 60% Under age 50 52% In Numbers Over age 50 LGBTQ 44% Elements of the message that work: • Demonstrate the power of Black votes • Examples of how Black voters determine elections • Describe the collective power of Black voters 28 Messaging Battery Rate each message on a scale of 0 – 10 to describe how convincing it is to you. [...] President Obama trusted Joe Biden to navigate some of the 6.8 64% greatest crisis’ this nation has ever face, now we can trust Joe Biden to help us navigate the mess that Donald Trump has created again Men 65% Women 63% Biden Crisis Under age 50 52% Over age 50 LGBTQ 48% Elements of the message that work: • Link Biden to the successes of the Obama-administration • Validate Biden as someone that ca. [...] Men 53% Women 46% Down Under age 50 35% Ballot Over age 50 67% LGBTQ 44% Elements of the message that work: • Name the distraction at the top of the ticket • Identify the local election that are also on the ballot • Demonstrate the 30 Messaging Battery Total Rate each message on a scale of 0 – 10 to describe how convincing it is to you.
- Pages
- 32
- Published in
- United States of America
