cover image: Asset paper series Epidemics and Pandemics: The response of Society - Issue No. 5, September 2017

Asset paper series Epidemics and Pandemics: The response of Society - Issue No. 5, September 2017

13 Dec 2017

Reynolds and Quinn Crouse write that “an open 5 and empathetic style of communication that that documented cases of successful risk engenders the public's trust is the most communication techniques referring to recent effective when officials are attempting to epidemics, such as the Zika and Ebola galvanize the population to take a positive epidemics, that utilized effective risk action or refrain. [...] Finally, another component for a Due to their involvement in managing the Zika country to establish a durable risk outbreak in Latin America and South America, communication plan is through health worker the Pan American Health Organization (PAHO) education and training, given that how a nation’s and the WHO released a set of guidelines and healthcare system responds to epidemics is advice for com. [...] Effective risk communication is a desirable Effectiveness of a strategy to improve sound basis in the response to any crisis, but adherence to tuberculosis treatment in a especially during the management of an resource-poor setting: a cluster randomized epidemic or pandemic. [...] INTRODUCTION resulted in a national investment of millions of Uncertainty, or when there is insufficient dollars in public health communication to regain scientific knowledge to fully understand a their citizens’ trust The second instance was the disease, poses a significant challenge to 2004 outbreak of Hantavirus in Brasilia, Brazil effective risk communication and the which exacerbated the alre. [...] Fischhoff [10] describes how instead of openly sharing the data and engaging with the public, Glen Nowak, the Chief of Media Relations at the communicating risk has become simply trying to US CDC in 2006, outlined some challenges make partners out of the public and inform them when communicating about uncertainty in times when necessary.

Authors

Teresa

Pages
14