cover image: The Case for Ending or Amending Pouring Rights Contracts at Public Colleges and Universities

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The Case for Ending or Amending Pouring Rights Contracts at Public Colleges and Universities

31 May 2022

The Case for Ending or Amending Pouring Rights Contracts at Public Colleges and Universities Pouring rights contracts (PRCs) give The Coca-Cola Company (Coca-Cola) or PepsiCo exclusive rights to sell and market beverages in an institutional setting, such as a university, in exchange for sponsorship and other payments.1 Through PRCs, universities agree to promote sugary drinks despite their negativ. [...] Some student advocates and stakeholders seek to end their university’s contract—typically, that means convincing the university to let the contract expire without renewing it when the five- to ten-year term ends—and work to redirect institutional purchasing power toward businesses that better align with their values. [...] Additionally, a shorter term could serve as a compromise, allowing the university to continue to collect contract revenue while exploring alternative revenue sources and vendors for beverages and equipment (e.g., vending machines) that could eventually replace the PRC. [...] These beverages have a direct negative effect on the environment throughout their lifecycle: through their production, distribution, transportation, and disposal they deplete finite natural resources and contribute to global carbon emissions.5,6 Universities can optimize the health and environmental benefits of their beverage environment by reducing or eliminating the distribution of single-use be. [...] For example, beverage companies target advertising for sugary drinks to Hispanic and Black consumers, which has the potential to reinforce disparities in access to healthy food and risk of chronic disease.13 In 2018, Black preschoolers, children, and teens viewed approximately double the number of TV ads for sugary drinks compared to white youth.14 From 2013 to 2018, PepsiCo and Coca-Cola increase.
Pages
3
Published in
Canada