Bill C-11, Online Streaming Act

The Public Interest Advocacy Centre (PIAC) defines the consumer interest in broadcasting as: “ensuring that consumers benefit from access to a wide variety of programming in the broadcasting system that offers choice in an affordable manner.” 2. [...] Digital first creators are rightly concerned that the Bill’s requirement to use dynamic discoverability will backfire and actually demote the importance of, and likely user engagement with, their content, as Canadian users who are involuntarily exposed to these ‘discoverability links’ avoid or react negatively– thereby signaling to the AI, globally and in Canada, to demote their content. [...] The solution is to require only static discoverability tools and to require any creator of Canadian content who wishes to have their content promoted, even by static discoverability, to apply to a new CanCon authorization authority (likely part of the CRTC). [...] This will allow digital first creators the choice to continue to operate untouched by this entire regime, which PIAC believes they want, or to have their content promoted in the limited sense of static discoverability. [...] The Consumer and Public Interest in Broadcasting Online Undertakings Should Support CanCon – Within Reason Discoverability in Two Kinds Static Discoverability – A Reasonable CanCon Obligation Dynamic Discoverability – An Unwarranted CanCon Interference.