The designations employed in this publication and the presentation of material therein do not imply the expression of any opinion whatsoever on the part of FARA concerning the legal status of any country, area or territory or of its authorities, or concerning the delimitation of its frontiers”. [...] A total of 94 local manufacturers and 26 key informants were interviewed, 13 focus group discussions (FGDs) were held and net maps were drawn to show the linkages and the level of influence of different stakeholders in the manufacturing sector. [...] The high contribution to the GDP in the 1960s and 1970s was anchored on the import substitution strategy (direct support and tariff protection) but market liberalization and export promotion in the late 1990s led to the decline witnessed (Chege et al., 2014). [...] A net map analysis tool was used to net-maps were drawn (see samples in annex visualize the level of influence and linkages 1 – 5) Analysis The mean, standard deviations and summaries were drawn out of the responses frequencies within and between counties within and between the respondents in the were summarized into tables and graphs counties. [...] An area of further concern was the mode of advertisement where word of mouth, social media, showroom display, and exhibitions were the dominant modes in the four counties which probably ended up only reaching the local clientele leaving out the rest of the country.
- Pages
- 47
- Published in
- Ghana
