PUBLIC INTEREST ADVOCACY CENTRE LE CENTRE POUR LA DÉFENSE DE L’INTÉRÊT PUBLIC - Selling Speed: Reforming Broadband Advertising Regulations in Canada

Furthermore, if the disclaimer aims to restrict or negate the message of the advertisement, the ad is more likely to mislead customers. [...] The 2018 guidelines require that ads clearly and prominently communicate the factors that may affect the consumer’s ability to achieve the advertised speed. [...] The TCP Code aligns with the ACCC’s six principles, in that the Code requires that the language and detail in ads must suit the intended audience, and all performance characteristics must be substantiated. [...] The comparison study reveals that the informational gap has widened between Canadian ads and those of the selected jurisdictions in the last decade. [...] Such research includes the 2016 and 2020 Measuring Broadband Canada studies, which the CRTC claims provide “a high degree of confidence that the findings of the report are representative of the overall set of users for the service offerings tested.” As explained above, PIAC disagrees with this general conclusion.