Strategy for International Branding of the Nordic Region 2022–2024
Coherent Identifier About this item: 20.500.12592/7qw7b2

Strategy for International Branding of the Nordic Region 2022–2024

1 December 2022

Summary

With this revised strategy for branding of the Nordic region, the ship that was set to sail in the slipstream of the successful cultural initiative in Washington’s Kennedy Center in 2013 has found it’s right course and is continuously gaining pace. As with any long voyages you need a clear goal in the horizon, while also being aware that you’ll never move in a straight line. Detours are necessary and obstacles are hard to avoid along the way. The same thing goes when it comes to branding. Trial and error is part of the process that moves the project forward – for instance, who would have thought that the whole world would more or less shut down due to a pandemic? Also, a new vision declaration for the Nordic Co-operation has seen the day of light: The Nordic region will become the most sustainable and integrated region in the world by 2030. This third version of the Strategy for International Branding of the Nordic Region will contribute to achieve this vision, by focusing the branding efforts on and sharing Nordic know-how and contributions to the UN Sustainable Development Goals.

Tags

sustainable development innovation democracy tourism media business social sciences branding northern dimension nordic solutions facts about the nordic region

ISBN
: 978-92-893-7403-3 (electronic)
978-92-893-7404-0 (electronic)
OAI
oai:DiVA.org:norden-12672
Responsible organisation
Nordic Council of Ministers, Nordic Council of Ministers Secretariat
Series
PolitikNord ; 2022:729
URN
: urn:nbn:se:norden:org:diva-12672
Year
2022
pages
20

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