Officially launched in 2021, the African Continental
Free Trade Area (AfCFTA) creates a single market
projected to grow to 1.7 billion people and $6.7 trillion
in consumer and business spending by 2030. The benefits to African countries and to business
success under the free trade area arise from the
private sector understanding, recognizing and acting
on the initiative’s value. This report is important
for global businesses that are serious about doing
business in Africa because it lays out the value of the
unique opportunities available and examines how
to capitalize on them as economies evolve with and
transition to a more integrated regional market. The report aims to provide a pathway for global
businesses and investors to understand the biggest
trends, opportunities and strategies to successfully
invest and achieve high returns in Africa, developing
local, subregional and continental value chains
and accelerating industrialization, all of which go
hand in hand with the success of the AfCFTA. To
do so, it uses the work of Landry Signé (including
his book Unlocking Africa’s Business Potential7
and his forthcoming work Africa’s Fourth Industrial
Revolution) and that of the AfCFTA Secretariat, and
cites illustrative cases from numerous multinational
corporations and institutions.
Authors
- Published in
- Switzerland
