cover image: Helping Female Entrepreneurs Access Digital Platforms: The Importance of a Tech-Plus-Touch Approach and Other Lessons Learned - Case Study 1

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Helping Female Entrepreneurs Access Digital Platforms: The Importance of a Tech-Plus-Touch Approach and Other Lessons Learned - Case Study 1

12 Mar 2023

Connecting female entrepreneurs to digital platforms that provide access to information and resources is possible, even in low-income and low-bandwidth settings. However, supporting initial take-up may require traditional, in-person marketing and onboarding. This brief shares lessons from a pilot of a digital mentoring platform in Ethiopia. The target users were female entrepreneurs in Ethiopia’s Somali region. The pilot found that on-boarding female entrepreneurs to digital platforms and helping them progress through the user experience is possible, but also suggests that thoughtful design modifications are critical. These modifications include: (a) using old-fashioned marketing strategies; (b) adopting a tech-plus-touch approach; (c) prioritizing a mobile-first low-bandwidth option; (d) simplifying onboarding requirements; and (e) providing educational and guidance resources.
access to information digital platforms gender :: gender and economics information and communication technologies :: digital divide female entrepeneurs tech-plus-touch

Authors

Friedson-Ridenour,Sophia, Edey,Kinfe

Citation
“Friedson-Ridenour, Sophia; Edey, Kinfe. 2023. Helping Female Entrepreneurs Access Digital Platforms : The Importance of a Tech-Plus-Touch Approach and Other Lessons Learned - Case Study 1. Gender Innovation Lab; January 2023. © World Bank, Washington DC. http://localhost:4000//entities/publication/8a3a5c84-d2b2-4e19-9e5e-734fb19ca64f License: CC BY-NC 3.0 IGO.”
Collections
Africa Gender Policy Briefs
Googlescholar linkpresent
yes
Identifier externaldocumentum
34011001
Identifier internaldocumentum
34011001
Published in
United States of America
RelationisPartofseries
Gender Innovation Lab; January 2023
Report
180488
Rights
CC BY-NC 3.0 IGO
Rights Holder
World Bank
Rights URI
https://creativecommons.org/licenses/by-nc/3.0/igo/
UNIT
Gender Impact Evaluation (AFEGI)
URI
https://openknowledge.worldbank.org/handle/10986/39510
date disclosure
2023-03-12
region administrative
Africa Eastern and Southern (AFE)
region country
Ethiopia

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