On Sustainability Communicators' Agenda: Labor Practices and Greenwashing Watch - Insights for What’s Ahead

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On Sustainability Communicators' Agenda: Labor Practices and Greenwashing Watch - Insights for What’s Ahead

30 Mar 2023

Therefore, a critical challenge for sustainability communicators is to build trust with consumers and other stakeholders such as investors and boards in their sustainability messaging. [...] US consumers give companies positive feedback on their sustainability initiatives, but there’s still room to improve Segments more interested in sustainability, including millennial, urban, and Hispanic consumers, view companies’ sustainability actions and communications more positively. [...] Segments more (less) interested in sustainability tend to trust corporate sustainability communications more (less), suggesting the subjectivity of perceptions Despite advances, there is room to improve sustainability communications. [...] Consumers who feel best informed about a company’s environmental actions are most likely to want more information 3         On Sustainability Communicators' Agenda: Labor Practices andGreenwashing Watch          www.conferenceboard.org on labor practices Consumers widely perceive tha. [...] The survey is a collaboration between The Conference Board and The Harris Poll. It builds on related research in 2021, including  Sustainability Features That Sway US Consumers Are Changing and US Consumers Want Business to Do More on Sustainability. The current survey ran in the US from September 2 to 4, 2022, and yielded responses from 2,025 adults. Results are weighted to represent the US adult.
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United States of America