Your money and your life

The still emerging scandal of the use of Facebook users’ data by Cambridge Analytica for political campaigning has numerous dimensions to it – political, technological, ethical and social. One particular aspect that I find interesting is the idea that users (may) have given their consent to the various ways their data is used by signing up for services. It has apparently long been a truism in the tech world that ‘if the product is free then you are the product’, and on that basis it is claimed t