2018 study we did at the Center for the Digital Future

81 Appendix 1 | Research Methods 82 Appendix 2 | Center for the Digital Future 83 Center for the Digital Future – The Future of Money and Banking Report 3 Center for the Digital Future The Future of Money and Banking Project Facing immense changes in customer behavior and unconventional new competitors, American banks are at an inflection point where they will have to embrace change before others. [...] Director and Founder, Center for the Digital Future at USC Annenberg Founder and Organizer, World Internet Project Center for the Digital Future – The Future of Money and Banking Report 4 Center for the Digital Future The Future of Money and Banking Study This report represents only a sample of findings from the Center’s survey of American’s behavior and views about money, banking, and technology. [...] Center for the Digital Future – The Future of Money and Banking Report 9 Note: In this first year of the Future of Money and Banking Project, we surveyed 1,000 Americans who have bank accounts to get a sense of how digital technologies affect their attitudes and behaviors about their money and their banks. [...] How satisfied were you with your experience with the bank teller? (Respondents who interact with person in bank) Center for the Digital Future – The Future of Money and Banking Report 33 Note for #21-33 about online banking: The study found that 92 percent of Americans over 18 with bank accounts use online banking. [...] (University of Pennsylvania Professor Lisa Servon brilliantly explores this in her 2017 book, The Unbanking of America: How the New Middle Class Survives.) Center for the Digital Future – The Future of Money and Banking Report 51 In addition to the unbanked, millions of “banked” Americans would promptly switch to Amazon Prime.