Study of the coronavirus’ cultural impact by the USC Center for the Digital Future and Interactive Advertising Bureau finds rapid life changes and concerns – as well as enthusiasm – while Americans confront the pandemic

The study shows Americans report many concerns about their lives as well as increased loneliness and anxiety since the outset of the coronavirus pandemic, but they also describe strengthened relationships and enjoying the benefits of working at home. [...] “We are exploring the biggest disruption of our lives,” said Jeffrey Cole, director of the Center for the Digital Future in the USC Annenberg School for Communication and Journalism. [...] Working: hours and effectiveness – Since the outbreak of the virus, 43% of survey respondents say they work about the same number of hours, and 15% say they work more hours than they did before, while 42% say they work fewer hours. [...] The Center for the Digital Future: revealing two decades of disruption For more than 20 years, the Center for the Digital Future at USC Annenberg ( ) has explored the impact of digital technologies on the behavior and views of users and non-users. [...] mailto:hjlebo@gmailo.com mailto:btibaldi@kcsa.com The Coronavirus Disruption Project: How We are Living and Coping During the Pandemic Credit: Center for the Digital Future and the Interactive Advertising Bureau (IAB) Ten activities Americans miss during the pandemic (Miss a little/somewhat/a lot) 1.