A behavioural approach to understanding and addressing woodburning - Final report

the majority of the audience felt they would continue as they were with no change to behaviour • At best, some (generally women) were left open to the idea of doing more research into the subject, especially if they had young family • Others were open to the possibility of switching to alternative fuels, such as coal – suggesting a possible backfire effect to a focus on woodburning 47 Findings als. [...] • Participants’ attitude towards woodburning and their belief on the safety of indoor woodburning Specifically, participants were asked: • Participants’ concern on the effect of indoor “On a scale from 1 “Extremely unconcerned” to 7 “Extremely woodburning on health and the environment concerned” … • How participants rank the contribution of indoor How concerned are you about the effect of indoor w. [...] If you saw this in real life, how likely or • 4 in 10 respondents reported to be likely or unlikely would you be to visit the web address shown in the post (cleanairhub.org.uk) very likely to visit the web address in the post to find out more about the impact of indoor woodburning stoves on air pollution? • There was no difference in the likelihood of % Likely % Unlikely % Don't know visiting the. [...] Impacts What is the evidence around the environmental impacts? What we know Evidence gaps Behaviour change implications There is currently some dispute over the environmental There is a need for a robust analysis of the Associations with ‘natural’ or ‘carbon impacts carbon life cycle of the fuel and how it is neutral’ form the backdrop of The stove industry strongly advocates the low carbon proces. [...] Moreover, 19% were aware of the ꟷ Eco-friendly stoves will play a role in carried out negative health impacts; and 16% of the environmental impacts1 reassuring burners that they are safe and within environmental guidelines Attitudes to health and environmental impacts ꟷ Burners may be discounting the negative ꟷ Outdoor-only burners were more likely effects of burning compared to the 53% to be conc.