The Sharpest Edge: Digital Assistants 2 Beyond smartphones and smart speakers 3 Who uses digital assistants? 4

Center for the Digital Future at USC Annenberg – The Sharpest Edge: Digital Assistants 12 All these reasons for adoption hold for digital assistants: 1) although there are plenty of early adopters, use of digital assistants is far less than, say, email or smartphones; 2) digital assistants let users set timers, listen to music and podcasts and get the time without picking up a device, and 3) users. [...] Instead, the key metric to track is which digital assistant eventually enjoys the widest distribution across the world's population and the deepest penetration into the greatest number of actions and activities that individuals perform on a daily basis. [...] Center for the Digital Future at USC Annenberg – The Sharpest Edge: Digital Assistants 15 Views about digital assistants We expect user attitudes towards digital assistants to evolve quickly, both as more people start using digital assistants and also in the face of increased awareness of issues concerning digital privacy on a global scale. [...] Center for the Digital Future at USC Annenberg – The Sharpest Edge: Digital Assistants 16 About the Center for the Digital Future The Center for the Digital Future at USC Annenberg is a think tank that explores current issues and coming trends in the digital realm. [...] The Center is best known for the Digital Future Project, the first and longest-running longitudinal research study that explores the views and behavior of American users and non-users of digital technology.