Identify Your Target Export Customers or Consumers - Target Market Segments The consumer market

Identify Your Target Export Customers or Consumers This guide provides you with information on how to identify specific target segments within your export market and help you to create customer profiles to better channel your marketing efforts This analysis will help you decide which of your products or services to market, to which type or groups of overseas customers, if your product requires cha. [...] Some aspects include: • Size of the market or segment • Growth rate • Competition • Brand loyalty • Attainable market share given promotion budget and competitors expenditure • Required market share to break even • Sales potential for the company in the market • Expected profit margins in the segment. [...] • Whether the company can offer superior value to the customer Tools to Identify Your Target Customers Use the following list to help you develop a profile of your potential customer group. [...] Demand and Market Potential Determine the amount of demand for the product/service you are trying to market. [...] What is the size of the market in these countries? Country Market Size Call 1300 776 063 or email 3 big@aigroup.com.au 3.