Updating_Local Policymakers Toolkit 3.0 - Badvertising

The role of advertising is explicitly mentioned in the report as a “powerful influence on consumer behaviour on a large scale” and the authors call for “measures to regulate advertising of high-carbon and environmentally-damaging products.”1 In line with guidelines published by the United Nations Environment Programme, such measures might include regulating advertising of carbon intensive transpor. [...] Airline advertising The aviation industry is the most climate-harming form of transport and was responsible for 7% of the UK’s greenhouse gas emissions in 2018.9 The Government’s ‘Jet Zero Strategy’, which doesn’t account for non-CO2 greenhouse gases, does not address reducing demand for flying and as such is set only to increase the sector’s carbon emissions by 2050, with an estimated additional. [...] Council planning departments will be able to advise on how to restrict the use of ‘deemed consent’ under the Town and Country Planning (Control of Advertisements) (England) Regulations 2007 including writing to the relevant Secretary of State. [...] [Delete if not applicable] This council believes: ● That the purpose of advertising is to stimulate demand for goods and services, most of which are for national and international brands, not local businesses, with limited benefits to the local economy. [...] ● To implement a Low Carbon Advertising Policy as part of the council's planning policies, to apply to bus stops, billboards and advertising spaces in the city within the jurisdiction of the local planning area.