Base n=5582 Mobile phone ownership by gender (Base n=5582) Smart Phone Feature Phone Both Female 48% 46% 4% man Male 52% 54% 6% Nepal Media Landscape 1 % of Nepali adults who have used this type of media in the last 6 months (Base n=5582) Media usage by gender Radio and print media Internet Radio Television Newspaper are more popular with men; but men and women use TV and Internet equally. [...] Nepal Media Landscape 2 % of Nepali adults who have used this % of Nepali adults who have used this type of % of Nepali adults who have used this type of type of media in the last 6 months media in the last 6 months (Base n=5582) media in the last 6 months (Base n=5582) 75% 87% 57% 40% 61% 43% 16% 71% 52% 79% 57% 44% 77% 48% 16% 40% 66% 61% 71% 44% 57% 50% 14% 66% 68% 46% 41% 50% 48% 51% 15% 56% 4. [...] YouTube Facebook TikTok Twitter 94% 93% 67% 6% TikTok is more widely used by female social media users, while Facebook and Youtube Social media across age groups are used by both men and women. [...] 16-24 25-34 35-44 45-49 60 and above Nepal Media Landscape 3 % of social media users who use % of social media users who use 55% different platforms (Base n=3517) different platforms (Base n=3517) 61% 44% 14% 60% 70% 60% 49% 40% 16% 42% 9% 70% 39% 52% 14% 50% 41% 35% 76% 10% 38% 61% 24% 67% 50% 57% 17% Level of trust on media Although social media 32% is widely used, it is not 31% 30% trusted: tra. [...] Nepal Media Landscape 4 % of people who answered 'trust a lot' (Base n=5582) Note: BBC Media Action was one of the collaborating partners of Sharecast Initiative in conducting Nepal Media Survey 2022.
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