10:10 Climate Action

10:10 Climate Action

Type Nonprofit
Website 1010uk.org
Wikipedia Wikipedia
Year founded 2009
Year discontinued 2019
Continued by Possible
Location London United Kingdom United Kingdom
Summary 10:10 was the brainchild of Franny Armstrong, director of the Age of Stupid and was run by Franny's team with help from the Guardian, Comic Relief and Freud Communications. It aimed to get individuals, companies and institutions to reduce their carbon footprints by 10% during 2010. https://www.theguardian.com/environment/2009/sep/01/10-10-campaign-explained

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