10:10 Climate Action

10:10 was the brainchild of Franny Armstrong, director of the Age of Stupid and was run by Franny's team with help from the Guardian, Comic Relief and Freud Communications. It aimed to get individuals, companies and institutions to reduce their carbon footprints by 10% during 2010. https://www.theguardian.com/environment/2009/sep/01/10-10-campaign-explained