CERB
Centre of Excellence in Responsible Business
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The Centre of Excellence in Responsible Business (CERB) is the first of the Pakistan Business Council’s (PBC) outreach initiatives to build capacity and capability of businesses in Pakistan. CERB leverages global and local best practices to inculcate a change in mind-set among businesses including small and medium-sized enterprises. To be a multi-sector business coalition assisting Pakistani enterprises to pursue sustainable value creation in the short, medium and long-term.