Changing Markets Foundation

Changing Markets Foundation

The Changing Markets Foundation was formed to accelerate and scale up solutions to sustainability challenges by leveraging the power of markets. Working in partnership with NGOs, other foundations and research organisations, we create and support campaigns that shift market share away from unsustainable products and companies and towards environmentally and socially beneficial solutions. The Changing Markets Foundation was formed by Joakim Bergman and Paul Gilding – life long campaigners on environmental and social issues who decades ago recognised the potential in leveraging market forces to help drive change. The Foundation was formed to finance and support campaigns that accelerate and scale up solutions to sustainability challenges by leveraging the power of markets.
environment sustainability markets consumerism

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