Advertising

Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social …

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Publications

Hungary: Shrinking Space for Human Rights – Amnesty International Submission for the …

Amnesty International · 6 April 2021 English

In this submission, Amnesty International evaluates the implementation of recommendations made to Hungary in its previous Universal Periodic Review. The organization also assesses the national human rights framework and the …

danger following the takeover of the portal’s advertising branch by a media executive with close ties with


TACKLING PLASTIC POLLUTION: Legislative Guide for the Regulation of Single-Use Plastic Products

UNEP · 6 April 2021 English

A first-of-its-kind legislative guide that provides four policy and legal approaches that countries can use to reduce their plastic waste permanently, regardless of the pandemic. This guide, developed by UNEP …

information from this document for publicity or advertising is not permitted. Trademark names and symbols


Tool for Investors

UNICEF · 5 April 2021 English

on Integrating Children’s Rights Into ESG Assess

consequences of inappropriate marketing and advertising to children. Companies that market harmful products early sexualisation that can be present in advertising practices. Children are also impacted by business use or sell children’s data for marketing or advertising purposes. For more information, see London School See UNICEF and DLA Piper’s global report on Advertising and Marketing to Children. Air quality Children dlapiper.com/en/uk/insights/publications/2016/12/advertising-and-marketing-to-children/ https://www.unicef


Panj Amu River Basin Sector Project: Momin Abad, Yatem Tapa, and Qatak …

ADB · 2 April 2021 English

Initial Environmental Examinations (IEE) describe the environmental condition of a project, including potential impact, formulation of mitigation measures, and preparation of institutional requirements for environmental monitoring. This document dated April …

is being made available for public review by advertising the document and displaying a copy of it for


The Pricing Strategies of Online Grocery Retailers

NBER · 1 April 2021 English

Matched product data is collected from the leading online grocers in the U.S. The same exact products are identified in scanner data. The paper documents pricing strategies within and across …

“Price transparency, media and informative advertising.” Working Paper. Bakos, J Yannis. 1997. “Reducing


The Public Health Effects of Legalizing Marijuana

NBER · 1 April 2021 English

Thirty-six states have legalized medical marijuana and 14 states have legalized the use of marijuana for recreational purposes. In this paper, we review the literature on the public health consequences …

that RMLs reduced internet search volume and advertising effectiveness for alcohol. 19 such adoption increased internet search volume and advertising effectiveness for tobacco. 26 5.4. Other


Somalia : Technical Assistance Report-Bank Supervision and Regulation

IMF · 31 March 2021 English

The purpose of the missions of Phase I was to develop a functional central bank, including establishing a modern banking supervisory regime. Especially, MCM provided TA missions under the Phase …

These includes changes in management and advertising on the website the opening a branch in a foreign


Serving Youth Remotely: Strategies for Practitioners

Urban Institute · 30 March 2021 English

The COVID-19 pandemic has posed unprecedented challenges for young people and staff at youth-serving organizations that provide education and training, employment, and mental health services. Challenges are more pronounced for …

in information technology, marketing, and advertising are particularly well suited to the virtual context perspective for their social media accounts and advertising campaigns, were more willing to hire virtual


The West Wanes, China Grows: What’s at Stake for the Liberal Order?

ORF · 30 March 2021 English

In less than four decades the People’s Republic of China, embracing landmark market reforms, lifted more than 800 million of its people out of poverty and became the second largest …

departure from the CCP’s past stance of not advertising China’s political and governance model came


Digital Services Act

EPRS · 30 March 2021 English

The IA underpinning the proposal for a Digital services act contains a lot of valuable information and is based on solid sources and broad consultations. However, the analysis could have …

terrorist content, hate speech or illegal advertising (IA, p. 12). The IA acknowledges that data on they shape, rank and target information and advertising leads to major information asymmetries that affect The IA indicates, for instance, that digital advertising has grown more than 10-fold since 2006 and grew transparency for users regarding all types of advertising, including targeting information; harmonisation content moderation or amplification and on online advertising at the request of supervisory authorities; transparency


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