The Trademark Reporter Submission Guidelines

In this case, if the TMR Staff Editor- in-Chief agrees that the book should be reviewed, they will ask for a volunteer reviewer on the TMR Committee (other than a person with whom the author has a close professional or personal relationship and/or whose review could raise the appearance of bias and/or a conflict-of-interest). [...] (For example, both Chicago and TMR recommend use of the serial comma— the comma before the conjunction in a list of items, as per rule 6.18 of Chicago.) Per The Bluebook, case names in full citations should not be italicized. [...] Also per The Bluebook, case names should be italicized in the following instances: in textual sentences, unless the case name appears in a sentence in an italicized title (e.g., “The author made this point in her commentary The Switch Thrown Wrong—How Railrunner Sent Intent-to-Use Down the Wrong Tracks.”); in a footnote when referred to in a complete sentence (“The judge held that the plaintiff in. [...] Instead, repeat the citation of the case in full or, if the case was cited earlier in the same footnote or in one of the preceding five footnotes, use the proper short citation of the case, along with the pincite (the exact page number of the material referenced). [...] It is acceptable to use “supra” to refer back to the first mention of McCarthy even if the subsequent mention is a reference to a different volume of McCarthy.