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As part of the Communications and Outreach department, the Regional Communications Unit helps to advance business development and communicate IFC’s impact in regions of coverage. [...] Regional Communications Team members engage with IFC’s stakeholders - companies and businesses, development partners, civil society, shareholders, and others -, to promote projects that show IFC’s leadership and innovation as the partner of choice for the private sector in emerging and developing economies. [...] As a communications professional, the ST Consultant will participate in the development and implementation of communications strategies, activities, and campaigns, with a greater focus on digital platforms and offer the following support: • Strategic advice - Develop and monitor high-visibility digital communications plans and activities. [...] • Content development - Create and post high-quality digital content on WB Japan (and IFC)’s social media channels to promote IFC’s content among targeted audience in Japan • Digital outreach: - Proactively support the Tokyo team to implement outreach via digital platforms in support of IFC’s communication and operational strategy in Japan, in close coordination with the Asia and the Pacific Regio. [...] • Proven knowledge in social media and strategic online and web communications: - Ability to develop and execute ambitious digital communications plans to advance branding and positioning; - ability to convey complex messages succinctly, diplomatically, and in a clear, and also creative style suited to the digital platforms; - excellent working knowledge of digital media, including web and social.