Presidential Task Force Intellectual Property Reporting for Brands

In INTA’s 2018–2021 Strategic Plan, the AS ‘INTANGIBLE “Promotion of the Value of Trademarks and Brands” served as one of the ASSETS.’” Association’s three strategic directions, and the current 2022–2025 Strategic Plan continues to emphasize the importance of valuation and commercialization of brands. [...] Listed below are some of the main issues: • As accounting forms the backbone of sound economic analysis, the exclusion of large portions of IP value means that a significant part of the economy remains undisclosed. [...] Presidential Task Force Intellectual Property Reporting for Brands 24 In August 2022, IASB designated the review and potential revision of IAS 38: Intangible Assets, as a “Research pipeline project.” Through the PTF’s research into the proceedings of IASB during the past few years, it was determined that the financial reporting treatment of internally developed trademarks was one of the primary re. [...] Key steps that were identified are: “A BRAND VALUATION SHOULD ADDRESS THE VALIDITY AND 1) Develop recommendations for INTA to give to ISO regarding the Legal Aspects of ISO 10668; and STRENGTH OF THE BRAND’S UNDERLYING TRADEMARKS” 2) Compile a list of data and information providers INTA members can use to address the Legal Aspects of ISO 10668 Put simply, INTA’s goal is to provide commentary and s. [...] Presidential Task Force Intellectual Property Reporting for Brands 33 EXHIBIT 1 Annex G from April 2020 Report of INTA’s Brand Value Special Task Force (continued) •Licensing and IP valuation • Is the license for a portion of the territory covered by the trademark or the whole territory? • Is the license for some or all of the goods and services? • Is the license exclusive? • Are there any limitat.